I design clarity for complex systems

Reach me out at
ravi.palwe@gmail.com

About me

I’ve spent two decades working at the intersection of human behavior and complex technology. My background is in the "heavy lifting" side of design—environments where there is no room for error and the cognitive load is high.

Design, for me, isn't about the surface layer. It’s about the architecture of trust. As we move into the era of agentive AI and autonomous systems, my work focuses on making sure these powerful tools remain transparent, ethical, and easy to use. I bring a researcher’s curiosity and a senior leader’s pragmatism to every project, ensuring that we aren't just building "cool" tech, but solving real-world problems.

This is what, I do

Research
  • Task Analysis
  • Personas
  • User Interviews
  • Discovery Sessions
  • Design Sessions
Design
  • User Flow
  • Sketches
  • Wireframe
  • Illustration
  • Mockups
  • Design System
  • Production Support
Prototype / UT
  • Rapid Prototype
  • Interactions
  • A/B Testing
  • Micro-interactions
  • Interactive Flow
  • HTML with Webflow

Case Studies

Previously worked for

The Process, I follow

Phase-1
Empathize
Understand Business Goals & Brand Strategy and Align with user's problem.
Phase-2
Research
Focus more on qualitative data, I believe 3-5 users are good to understand the core problem.
Phase-3
Analysis & Ideate
Based on finding prepare user personas, user journey maps,  which help me make a design decision.
Phase-4
Design
Build real/tactile representation for a range of ideas.
Phase-5
Design Handoff
Validate designs with a real prototype, multiple iterations. and ready for production with dev team.
Phase-6
Learn & Analyze (again)
Once product launches, it’s time for another round of analysis. Learn from analytics and user behavior.